It's important not to take the data at face value. Instead, you can draw conclusions about visitor behavior based on the data. For example, let's say that you are using a test with which you want to analyze visitor behavior on your website and you notice that visitors close one page but stay longer on another page, even if it has similar content. You can group the information from the test with information from session records and heat maps to find out what's driving them to spend more time looking at the second page. It's about finding a problem that visitors want to solve.

    Experiments like this, where you learn how to get reliable information from data, will develop your instinct over time. And in the end, you can come to the same conclusions, but faster.

    To do the right marketing actions, you need to become such a good psychologist that you can tell when to trust the data and when not.

    When you start with several developers and one marketer, your optimization focus should be quantitative. You can start by modifying your website data. This will help you group website pages into categories based on their traffic. 

    As the number of your team and the number of visitors grows, you can start using CRO tools for qualitative analysis, such as thermal maps, session recordings, and surveys, in order to study visitor behavior. These tools will help you develop a marketing approach that is unique to every old woman.

    If you have a significant number of visitors to your website and a good conversion counter, you can start running tests. Also, you can focus on personalization at the visitor level to maximize conversion chances at each stage of the conversion funnel.

    Even by-products to optimize page load time, such as SEO and advertising, have a positive effect on conversions. For the visitor, a faster page is a sign of good UX, so they stay on the page longer, which significantly reduces the conversion rate. Multiply this effect by the thousands of visitors that get to your website and you will see a sharp increase in the page rank.

    Faster download times will also increase the quality score on Google ads. A higher score means you will pay less per click and your ads will start to improve. 

    Every time you edit a website - add new images or a dynamic piece of content - make sure you measure and optimize its impact on website load time on both web and mobile platforms.

    Search engines have become much better over the years, and today quality is superior to quantity. Yes, you can make a list of keywords to which the page is oriented. But more importantly, you need to understand the problem that the visitor wants to solve. Then create content that matches the intentions of the visitor. If your content meets the needs of the visitor, he is likely to spend more time on the page. Search engines such as Google appreciate the time that visitors spend on each page. The more valuable your content visitors find, the longer they stay on your web page, and the higher their chances of conversion.